Thinking, experimenting, reading, refining, and building towards something better.

Last updated 5 May 2025

What I’m working on…

I’m building up my publishing output to support August’s strategic positioning. Right now, I’m focused on:

• Developing up my writing habits and overcoming my procrastion urges.
• Publishing and commenting regularly on LinkedIn to become more connected.
• Building sets for my YouTube channels.

My content focuses on three main areas:

1. Neuroscience of Marketing - How our brains influence marketing decisions and consumer behavior
2. The Quiet Marketer - Tips for marketing professionals who work alone or in small teams within large organisations
3. Breaking into Boards - Sharing my journey from marketing executive to board director

What I’m studying

I’m currently completing a unit on Equity Valuation as part of my Master of Applied Finance at UNSW. I am also working through my Crisis Support Worker internship requirements with Lifeline Narrm.

My current projects

I’m renovating two IKEA bookcases with programmable LED strips to create a pixelated effect. Think lots of primer, paint, soldering, and coding.

What’s feeding my brain

Books

• “The Four Conversations: A New Model for Selling Expertise” by Blair Enns
• “So Good They Can’t Ignore You” by Cal Newport
• “Anna Karenina” by Leo Tolstoy

Podcasts

• The Rest is Politics
• Clinically Thinking
• Everyone Hates Marketers

Where you can find me

I’m based in Melbourne and taking a break around Easter and ANZAC Day. I plan to stay local, catch up on rest, and work on some personal projects.